Since the TikTok app was launched, it has gained massive popularity. In 2018, TikTok was the most-downloaded application in the play store and apple store worldwide. Your mind will be blown by the massive user base of this application. According to statistics, it has more than 800 million active users.
By marketing on TikTok, many brands and businesses gained massive sales and reputations. In addition, some popular B2B businesses are running advertising campaigns on this platform. So, whether you are running a B2B, B2C Company, or a small business, TikTok is the best platform to market your brand.
You can create your brand’s hashtag to increase your brand’s exposure. For instance, popular TV shows create hashtags on their show’s name. Then they organize a contest for users and ask them to create and post content and their hashtags under the caption. Organizing different challenges for audiences is crucial in a successful marketing strategy.
Creating Creative Content
There’s an opportunity for brands to increase their reach by creating content that is interesting and informative at the same time. If you create viral videos related to your brand, then the scope is more to increase the likes and views. Still, if your reels and videos do not get likes, then you can buy TikTok likes.
The TikTok platform offers endless opportunities for its users to show their creativity. The audience also likes brands and services that regularly post creative video content. According to some statistics, 6 out of 10 users like creative music especially.
This marketing strategy of TikTok is relatively new, as TikTok started using Ads in January 2019. While advertising your brand on the platform will surely cost you some money. However, it is a proven way to get the eyes of most of the audience on your brand.
TikTok offers several measuring methods, such as impressions and clicks. These measuring methods help the users to determine the success of their advertisements. In addition, takeover Ads on TikTok can be easily purchased by contacting TikTok support. These ads are in the form of pictures, videos, and graphics interchange format (GIF).
Marketing your brand with the help of famous influencers is a proven method of marketing that brings the highest success. Many big brands have used the strategy of influencer campaigns on the platform. Choosing the right influencers to market your brand can transform your sponsored content into a reliable message that will melt the users.
If you are partnering with the influencers as a brand don’t force them to change their way of presentation. They became influencers because the audience liked their way of presenting the content. Influencer marketing on TikTok is cheaper than purchasing TikTok ads.
Analyze the trends
Trends on TikTok change every week or sometimes change every day. So, it is very important to remain updated about the latest trends. If you partner with influencers, ask them to promote your products according to the latest trends.
If you are creating content for your brand all by yourself, you can get help from the TikTok stars. As these TikTok stars are aware of the latest trends, they can also help you select the best business trend.
If you don’t want to take help, then there’s a way to know the trends. When you open the TikTok application, it directly takes you to the homepage. You can find the latest videos of popular TikTok stars on this homepage. In addition, despite the homepage, you can go to the discover page to search for popular hashtags.
User-created and user-participated content works as a foundation in any TikTok marketing strategy. For instance, you can organize different kinds of challenges on your account for the audience. Some food brands encourage their audience to make Do It Yourself (DIY) videos.
Then these brands will select one of the best videos based on the maximum number of likes and rewards the user has. Rewarding users for challenges help users to maintain their interest in the challenge.
Native Video Advertisements
Native Video ads are another way of advertising your brand on TikTok. This was first used in the American version of the app. Like all other videos, a video appears in these ads, but it contains a special “Sponsored” tag and a “Learn More” button. This “learn more” button directs its users to that product’s website link.
These Native ads are longer than takeover ads. Takeover ads are only 5 seconds. However, the native ads are like regular TikTok videos of about 9-15 seconds. These ads can be screened on the full mobile screen, and users can skip them.
3D Or AR lenses
TikTok has recently used a new feature of 3d and AR (augmented reality) lenses. These AR lenses are a great marketing tool. TikTok creators can also use filters and 3d lenses to enhance their videos and reels.