How to design a sticker marketing campaign that works
When you think of stickers, your mind might immediately jump to sticker books for kids or inlays for home decor magazines, right?
But did you know that stickers are most commonly used for branding and marketing? When used right, they are a true marketing powerhouse.
And when it comes to marketing with stickers and professional sticker printing, there are a few things you need to know in order to make sure your campaign is a success.
1. Promote your website with stickers
If you are wary of using an offline marketing tool, combine it with your online presence or campaign.
Getting your stickers custom-made means that you can submit your own designs. So why not include QR code stickers that link to your website or a video ad promoting your product?
This is the perfect bridge between digital marketing and creating an offline presence. It allows your customers to physically scan the code, but to complete their purchase journey online.
Give custom vinyl stickers a try if you love this idea. They are laminated to be scratch- and waterproof, which will ensure that your marketing campaign lasts.
2. Create brand awareness with logo stickers
Of course, custom stickers make the perfect logo stickers. Why? Because you can select each element, from the design to the material and shape, to represent your business.
Logo stickers can become a condensed, visual symbol for your brand that reminds consumers of your values and products every time they encounter them.
To really benefit from the power of logo stickers, use them wherever you can: brand your products with them, use them on company vehicles and laptops, leave them with potential suppliers, include them on your social media feeds – the possibilities are endless.
3. Give effect stickers away as freebies
Effect stickers are a special type of sticker that is printed on metallic, sparkling or even fluorescent materials. They make an ideal eye-catching addition to your marketing.
So why not give them away for free? This might sound a little counterintuitive, but it can work wonders. Stickers are not seen as just another advertising tool. Quite the opposite: when we receive free stickers, we see them as gifts.
The giving of gifts has its firm place in marketing. Not only does it create positive emotions, but it also ignites a sense of “indebtedness” within the consumer. The feel the need to return the favor to you, the gift-giver.
This is called the rule of reciprocity and can increase the likelihood of a positive review, a recommendation or even a repeat purchase.
So if you’re looking for a fun and effective way to market your business, you should absolutely give it a try and order stickers now. If you have more tips you want to add, do let us know in the comments below.