Also known as short message service or SMS, text messaging is a powerful and highly effective tool for connecting with your loyal customers and prospects. You can use texts to educate your market and keep your brand top-of-mind. However, to fully leverage the power of this tool, companies need a multi-functional text automation service. Following are several ways you can use a quality text automation service to boost your business and your sales volume.
1. Create a Welcome Series
With automatic text messaging, you can create a welcome message that instantly lets new customers know that you’re grateful they’ve chosen your brand. Unlike other marketing messages that consumers receive, welcome texts have a 50% open rate. Curious to know whether they’re missing something important, few people leave these initial communications unread. Thus, this is a great way to share info on upcoming discounts, details on how to connect with customer support, and positive insights about your brand, among many other things.
Your welcome message can be a single message or a carefully crafted series. However, it should complement rather than overshadow any welcome messages that you’re also sending by email. Moreover, you should refrain from ever sending your subscribers more than five text messages in any given month.
2. Stay in Touch With Consumers Who’ve Left Items Behind
Commonly referred to as abandoned cart SMS, email messages that reconnect you with consumers who’ve loaded their virtual carts but never completed their purchases can prove surprisingly profitable. Sometimes people with abandoned carts were simply window shopping. At other times, they were either distracted or needed more information before finalizing their buying decisions businesstodaysnews.
Automatically reconnecting with these individuals via SMS can often be more effective than email remarketing. SMS puts your messages directly in front of consumers by showing up on the devices that they’re constantly looking at and always physically carrying. If you’re sending abandoned cart emails too, you can use a cutting-edge automatic text service to only send text updates to those with abandoned carts who never opened your email.
3. Incorporate Elements of Customer Service
SMS automation tools are becoming increasingly advanced. As such, they can be seamlessly integrated with AI and human customer support teams. Recent research suggests that many people actually prefer to use text when resolving problems. For companies, this is a win-win. Automated SMS paired with AI can limit the demand for your trained talent even as it limits the number of paid employees you have to keep in-house. It will also dramatically improve your response times by giving you an easy way to answer questions, provide troubleshooting tips, and allay common post-purchase concerns.
4. Streamline and Document the Purchasing Process
New customers invariably have questions after placing their first orders. They might head to social media or online forums to get answers, especially if they aren’t used to working with companies that take a hands-on approach to make the purchasing process as comfortable and easy as it can possibly be.
Text automation makes it possible to answer common questions even before they’re asked. It allows small businesses with modest operational budgets to be completely hands-on from the very beginning to the very end of these all-important experiences. You can use SMS to submit receipts, provide links for chat-based customer support, share your company’s hours or contact info, and provide up-to-date delivery information. When SMS automation tools are able to accommodate the use of photos, you can even send pictures of packages waiting on buyers’ doorsteps famousmagazinenow.
5. Conduct Surveys
Automated SMS tools can also help you conduct surveys. You can quickly and easily gather the information you need to inform your next order, refine your product development plans, or alter your prices. If you have questions about how people view your business, what you can improve, or how you can meet additional needs, this is the cheapest and quickest way to get answers. As an added benefit, asking for customer feedback with SMS can make consumers feel more connected to your business. It can also define your brand as both accessible and customer-centric.
Even when completely automated, SMS can give your brand a highly personal touch. From welcoming new clients to alerting them of package deliveries, texting is a great way to let people know that they’re at the top of their minds all throughout their purchasing journey. It’s also a great way to keep your brand at the top of their minds too knowcarupdate.