As we move into the future, we can expect to see even more rapid advancements in digital marketing. In 2020, we saw the emergence of social media and the use of mobile devices to reach potential customers. This trend is set to continue and, in the year 2021, we can expect to see the continued emergence of location-based SEO and AI. Investing in these technologies will help healthcare organizations better target the right customers and products. By leveraging wellness as the primary consumer focus, these trends will be especially valuable for healthcare businesses.
One way to make this easier for your business is by creating video content. Video is easier to read and more enticing to viewers. You can use videos to engage your target audience and drive traffic to your website or social media channels. You can also create a ‘how-to’ video to help people understand a product. Encourage patients to leave feedback on your site. Positive comments can be used as testimonials, while negative reviews will help you discover problem areas in your products.
Another important B2B healthcare marketing trend to watch in 2021 is the rise of voice search technology. The rise of smart speakers is a trend that can help healthcare marketers better understand their customers’ needs. According to Google Trends, 39 percent of American households have smart speakers, including Apple’s HomePod, Google’s Home speaker, and Amazon’s Echo. As people become more comfortable speaking with these gadgets, hospital managers began using virtual assistants to enhance patient experiences.