Global baby cleaning products market size is expected to reach USD 5.3 billion by 2026, registering at a CAGR growth of 6.2% over the forecast period from 2019 to 2026.
Increasing consciousness concerning baby hygiene, developing growth of innovative cleaning products, and growing disposable income of the population in developed nations are some of the parameters delivering an up thrust to the baby cleaning products market.
Incorporation of organic components in baby cleaning products is anticipated to drive the need for these products. Previous, occurrence of harmful chemicals or elements for instance, sodium lauryl sulphate, lanolin, phthalates, and cornstarch in baby cleaning products resulted in numerous problems in babies for instance irritation, rashes, and blisters. Therefore, most parents avoid buying such products.
The key players catering to the global baby cleaning products market are Koninklijke Philips N.V., Johnson & Johnson Services, Inc., Mayborn Group Limited, Nuby, Pigeon Corporation, Kimberly-Clark, and Procter & Gamble. The global players are continuously investing in R&D and innovating new product portfolio to attract more and more business opportunity from the emerging nation such as India and China. Also, Increasing R&D investments coupled with technological advancements to commercialise highly efficient products are anticipated to offer lucrative opportunities for industry participants.
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The global baby cleaning products market is segmented into product and sales channel and region. On the basis of product the global Baby Cleaning Products market is segmented into bottle wash, vegetable wash, cleaning wipes, laundry detergents, fabric conditioners, cleaning sprays, and others. On the basis of end-user the global baby cleaning products market is segmented into retail, non-retail, and e-commerce. On the basis of region the global baby cleaning products market is segmented into Latin America, Europe, Asia Pacific, North America, and Middle East & Africa.
On the basis of product, the bottle wash sub-segment is expected to observe the fastest CAGR during the forthcoming years, due to increasing consciousness concerning baby hygiene. Using an appropriate bottle wash is imperative for upholding hygiene and sanitation. Normal bottle wash generally holds certain harmful elements, for instance, Sodium Lauryl Sulfate (SLS), Sodium Laureth Sulfate(SLES) and artificial fragrance, which continue in the bottle even after suitable washing.
These chemicals may have unsafe effects, cause hormonal dysfunction, and prove to be cancer-causing for children. Therefore, baby-specific bottle wash is chosen for safety. These products are usually organic and free from harmful elements. Therefore, these factors are expected to increase the need for baby-specific bottle wash during the forthcoming years.
Laundry detergent sub segment holds the baby cleaning products market in 2018. Baby specific laundry detergents are usually mild and safe without any artificial chemical perfume. Standard laundry detergents encompass harsh chemical content that may generate irritability on gentle skin of offspring. Infant explicit clothing cleansers are hypo hypersensitive, concoction aroma free, without brighteners, and are of natural substance. What’s more, such clothing cleansers are biodegradable, non-harmful, and relatively 96.0% plant based substance. Green shield natural, All Free Clear, Dreft, BabyGanics, ECOS, and Mrs. Meyers are a portion of the brands that popularize child explicit clothing cleansers at reasonable costs.
Asia Pacific is expected to observer the highest CAGR of 7.3% during the forecast timeframe. Growing birth rate, rising healthcare spending, and growing disposable income are expected to increase the development of the regional industry. North America dominated the market in 2018 due to growing birth rate and constant launch of new product portfolio associated to baby care by main key players. Also, inventive marketing strategies being accepted by main key companies to encourage and baby cleaning products market baby care associated products are expected to inspire end users to accept these products, which in turn will stimulate the development of the regional market.
Numerous initiatives associated to baby hygiene are undertaken by main companies, which is anticipated to push the U.S. baby cleaning products market. Growing occurrence of diseases associated to poor hygiene and sanitation is anticipated to indicate well for the baby cleaning products market in the nation. Such as, as per World Vision International, every year about 159 million children under the age of 5 years face problem of stunted development, about 45.6% of child deaths happen owing to undernutrition, and 50.4% of underweight status is owing to deprived hygiene and sanitation.
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